coolsculpting
PROJECT DETAILS
COOLSCULPTING
CLIENT
YEAR
2024
SERVICES
PHOTOGRAPHY & VIDEOGRAPHY
Client Overview:
CoolSculpting is a leading non-invasive fat reduction treatment designed to contour the body by freezing away stubborn fat. With a commitment to innovation and results, CoolSculpting has become a trusted name in the aesthetic and wellness industry.
project scope:
Saints Vision partnered with CoolSculpting to cover their exclusive two-day press event in Austin, Texas, aimed at educating journalists and influencers about their cutting-edge technology. Our deliverables included:
highlight video:
a dynamic recap of the event’s key moments, showcasing training demos, pilates classes, and high-end dinners.
event photography:
a collection of high-quality images documenting the event’s activities, decor & attendee engagement.
our approach:
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Collaborative Strategy: Worked closely with CoolSculpting’s team to align on shot priorities, ensuring coverage of the training demos, branded elements, and attendee interactions.
Event Preparation: Developed a detailed schedule to manage the rapid turnaround requirements without compromising quality.
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Photography:
Captured the energy and elegance of the event, from intimate moments during Pilates classes to dynamic training demos and elegant evening dinners.
Focused on the interactions between influencers, journalists, and CoolSculpting representatives to convey trust and engagement.
Videography:
Filmed a mix of candid and staged shots to balance storytelling and professionalism.
Used cinematic techniques to emphasize key branding elements and create a cohesive narrative.
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24-Hour Photo Delivery: Edited and retouched event photos overnight to meet the tight deadline, ensuring they were polished and ready for immediate distribution.
Highlight Video: Delivered a professionally edited highlight reel within one week, featuring dynamic transitions, upbeat music, and a clear focus on CoolSculpting’s expertise and event experience.
Results:
Seamless Turnaround:
Delivered high-quality visuals on time, allowing CoolSculpting to capitalize on post-event buzz and maximize their social and press coverage.
Enhanced Brand Messaging:
The highlight video and photography emphasized CoolSculpting’s innovation, professionalism, and the value they bring to the aesthetic industry.
Widespread Engagement:
The visuals were utilized across CoolSculpting’s digital platforms and press outlets, boosting event visibility and reinforcing their position as an industry leader.